How travel food can be beneficial in wartime.

The Kyiv company LLC E.L.K. have been on the specialty food market since 2016. Their soups, cereals, desserts and even freeze-dried ice cream, were popular with fans of long and short treks as a brand Happy Elk.

The war turned the products, which were indispensable for travelers, into a lifesaving menu for Ukrainian soldiers, volunteers and people who have no opportunity to cook in the rear. Since the beginning of the russian aggression, meals from “Happy Elk” regularly present in the ration of some of the units of the Armed Forces of Ukraine and are sent as humanitarian convoys to the de-occupied territories.

The director and inspirer of the company Vitalii Holikov joined the project “Business Development Services Provided to Ukrainian MSME in crisis due to the ongoing war” in order to look at things from a different perspective. The main task of working with the consultant Viktoriya Kravchenko was to create a marketing plan and increase lead generation in the selected sectors. Everything was achieved. The target groups of customers were identified, Customer Journey Map for B2B clients was carried out, value offers for clients were created, market analysis process started and the framework of a marketing plan according to different sales channels was built.

Next, the words of Vitalii Holikov:

“While working with Viktoriya, we have realized the significance of creating a systemic marketing. The questions like “Why do we have to spend our money on this?” have disappeared. We have started to put in order the brand, its awareness, social networks. We have begun forming the right positioning on the market. We have created a marketing plan, and although we are still learning how to stick to it, we do not lose the concept anymore. We are constantly in a search for some interesting methods of communication with customers.

We have received an award: the 1st place in the rating of the quick cooking meals according to the analytics center “Choice of the year” 2022.

The consultant assisted to marshal the thoughts concerning marketing and its significance, taught to devote time not only to industrial processes, but also to marketing; she arranged marketing. Even though we are in the very beginning at the moment, we are already here. Viktoriya helped us to understand our work and customers and to describe the way of communication with them, encouraged to see the product and presentation from the perspective of a prospective customer.

We have got marketing and full understanding of why it is a requirement! Now we are ready to spend the money on this!

The project is very awesome! Thanks to the participation in it, we have got an incentive in an area, which we considered to be not really important. We organized our small company and we still have a lot of to do, but already with some understanding.”

We take pride in cooperation with our clients!

We continue working!