The director of the company Microstop Bogdan Sagan is familiar with the market price of qualitative consulting services. He applied for participation in the project after a recommendation from colleagues from the Board community. However, he was surprised and a little skeptical when he found out that the participation of business in the project was free of charge.
Clear rules of the work, structured description of consulting products and considerable volunteer activities on the part of the owners of the company Bogdan Sagan and Andriy Polovchenko, worked in favor of making the decision to cooperate with the consultants involved in the project.
The company Microstop is specialized in producing and selling medical devices. The medical equipment sterilization devices and devices for the field, which are produced by the company, have excellent export potential. Not in favor of the export ‘worked’ the covid crisis and beginning of the russian aggression.
“Together with my partner, we have experience working in big companies. Even so, the systemized approach could not have been applied to all of the issues concerning the work of our own business. Thanks to the project, we were able to carry out optimization of operating processes, build a business-model for export, pass the certification, conduct reprofiling of the staff according to new requirements,” – shared the co-owner and the director of the company Bogdan Sagan.
Cooperating with the consultant Viktoriya Kravchenko, some changes took place in the company: the strategy of promotion on the international markets was defined, the monitoring research of the market and sales channels was conducted, the approach to searching for distributors abroad was systemized, a marketing plan was developed and the team was involved in the work.
The benefit of the project for the leading team of the Microstop company was establishing qualitative feedback with potential clients not only in Ukraine, but also abroad. Now, staff of the company is more familiar with requests, work specialty and expectations of the owners of medical institutions, clinics and beauty salons not only in Ukraine, but also abroad. Also, the value offer and internal market positioning were modified. Due to the fact that the sales channels development work is based on the value offer, it has not taken long to see the results.
“In our case, we sell not only sterilization devices and kraft bags, but also complex decisions, which are offered to the clients by distributors: hygiene, additional value, opportunity to earn more. We show the distributors how valuable our products are for their final consumer. This approach has already proved its efficiency – there are some good results from negotiations with distributors. This was facilitated by system approach and profound system analysis of our product and potential export markets. Especially valuable during the work were the experience of the consultant Viktoriya Kravchenko in dealing with similar issues and a huge network of contacts among professional specialists in different fields and countries, which she eagerly shared,” – pointed out Bogdan Sagan.
The project “Business Development Services Provided to Ukrainian MSME in crisis due to the ongoing war” has finished. The cooperation of the consultants of the CMC-Ukraine community and courageous national entrepreneurs continues. We continue to share the results of the work. The project is realized by CMC-Ukraine together with Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) with the support of Entrepreneurship and Export Promotion Office and National Platform Diia.Business.
Together to the Victory!
