The managers of the trading company FRESHPACK GROUP joined the project “Business Development Services Provided to Ukrainian MSME in crisis due to the ongoing war” with a clear request: to find new sales channels and systemize the sales processes.
FRESHPACK GROUP is a large domestic supplier of packaging products for food industry. Before the war started, the main clients of the enterprise had been in Kharkiv, Dnipro, Zaporizhzhia, Sumy, Donetsk and Poltava regions. In the majority of the regions, active military action is still going on. The company has temporarily lost its sales channels – and that is precisely the thing that has influenced the company’s decision to participate in the project.
During the realization of the request of FRESHPACK GROUP, the managers of the company completed a number of tasks they were faced with thanks to the consultant Mikhail Alperovitch. Work on diagnosis of the business model was carried out, as well as the analysis of the impact of internal and external changes, formation of the value offer, adaptation of company’s business model to the realities of the market, planning and implementation of the monitoring processes of the implemented changes and their adjustment.
“Our team expected that participation in the project will enable us to receive some new skills and understanding of how to function effectively in today’s realities. The way our thinking became more creative and non-standard during our meetings with the consultant exceeded our expectations. The employees of the company expressed the desire to join the meetings with the consultant, as they considered those meetings to be practically useful for improving their personal and team efficiency,” – says the director of the company FRESHPACK GROUP Mykyta Ivanov.
“Throughout the entire cycle of work, we combined theoretical knowledge with practice, designed and started using new models of planning and the analysis of the results of our activity; particular attention was given to strategic goals and actions which would be helpful in achieving those goals. The main value of this project for us was Mikhail Alperovitch’s high level and professionalism. When we were working with the consultant, we realized that instead of working on retrospective and analyzing something that had already been done, we should model various options of development of situations.
I would like to emphasise the fact that in such difficult times the relationships with our partners have reached an absolutely new level. At the moment, we work together in order to achieve the shared goal – the Victory!
Undoubtedly, this project helped us become aware of our potential and demonstrated the route map for the desired success!” – summarized Mykyta Ivanov.
We are proud of the cooperation with our clients and stories of their resilience!
We continue working!
